Let’s Work Together

Best in Festivals Scroll Down Events Sponsorship Brand Activation Event Management Event Marketing Event PR Conferencing Partnership
Built on Partnership

About Us

With over 35 years combined experience we help festivals, events and brands achieve their creative and commercial goals through sponsorship build, impactful PR & event marketing strategies, awesome programming and award winning brand activation concepts. Best in Fest combine big business know how with the speed and agility of a nimble team dedicated to your festival, event or brand goals.


What Our Clients Say...

Volkswagen Passenger Cars

We’ve partnered with Sinead and Shell for the last few years on the City Spectacular. Their professionalism, positivity and pragmatism shines through making them a delight to work with. Plus, their knowledge and insight into festival sponsorship, event layout and crowd response is extremely helpful to ensure that we, as partners, were able to create stand-out activations that achieved our objectives in terms of footfall, dwell-time and engagement.

Mark McGrath Head of Marketing, Volkswagen Passenger Cars

dmg media Ireland

The team work under an ethos of better than best practice. Their enthusiasm is matched equally by their attention to detail. Great results only happen where great ideas meet expert executions – this is the essence of Best in Fest. You don’t have to be big to be brilliant.

Paul Henderson CEO, dmg media Ireland

Bord Bia Bloom

We commissioned the Best in Fest team to develop and enhance our Kids Zone at Bloom 2019 (and were on track to work with them again in 2020) and were delighted with the results. The team introduced wonderful new programming elements to the area which elevated our visitor/family experience. As Bloom is a family-friendly event the Kids Zone is central to the visitor offering. Their creativity, enthusiasm and energy around the project was infectious and I would have no hesitation in working with them again.

Gary Graham Founder, Bord Bia Bloom

Burning Man

Best in Fest ICON was an amazing gathering. Rarely does one get to have all of their peers in one place sharing and supporting each other. This is the sort of work that makes an industry stronger. An amazing job by the Best in Fest team.

Harley K Dubois Founding Board Member, Burning Man


Having worked as sponsors with Sinead and Shell, I was always impressed with their deep desire to understand our business challenges and core objectives. They are a highly creative team who operate to the highest possible standards. They share our partnership ethos and always take a collaborate approach to developing a creative and impactful activation.

Edel McCarthy Head of Sponsorship & Brand, ESB

Forever Young Festival

We engaged Best in Fest to build sponsorship around the first Forever Young festival in 2019. Having come highly recommended, and with a tight available timeline, we met with Sinead & Shell to discuss our revenue ambitions. The girls were clear and transparent on what was achievable in the short time available. I’m delighted to say the results exceeded our expectations both in terms of revenues achieved and brands engaged at such short notice. It was pleasure to work with them; enthusiastic, professional and highly communicative throughout the process they even managing sponsors on site - a huge help in year one! I’ve no hesitation recommending them and look forward to working with them again in the future.

Sharon Alston Founder, Forever Young

Just Eat

We have worked closely with Sinead and Shell since 2016 on our award winning activations at City Spectacular and Electric Picnic in 2017. Throughout the years, their energy, passion and creativity is only matched by their professionalism resulting in a better experience for Just Eat as a sponsorship partner but even more importantly, for all those attending the festivals, which is what it's all about.

Edel Kinane Commercial Director, Just Eat

Fáilte Ireland

We would like to acknowledge the Best in Fest team for their excellent and informative presentation they delivered at the Failte Ireland's Festivals Development Workshop in December 2019. We had previously worked with Shell and Sinead from Best in Fest and called upon their vast experience in Festival Sponsorship to present to Ireland's High Impact Festival Directors & Managers. Shell and Sinead were also on hand for the rest of the day to answer any further questions and share more of their festival experience on a one to one basis. I would have no hesitation in using the Best in Fest team for future workshops and would highly recommend them for their knowledge, experience and enthusiasm.

Colin Hindle Festivals Development Officer, Fáilte Ireland

Glastonbury Festival

I was delighted to join the speaker panel at Best in Fest Icon in Dublin. The event provided a fantastic opportunity to share the story of Glastonbury from our earliest days charting our challenges and achievements along the way. The team secured a stellar line up of speakers from the likes of Burning Man, Edinburgh Fringe, Cheltenham Festival and Chelsea Flower Show which gave the audience unique access to best in class knowledge and experience. A great day for all involved, the Best in Fest team managed all aspects seamlessly from initial reach out to the day itself and beyond. Delighted to recommend them and wish them the very best for the future.

Michael Eavis Founder, Glastonbury Festival


Shell and Sinead of Best in Fest created and curated Petacular - the interactive Pet Wellness Zone at City Spectacular - for the DSCPA as Official Charity Partner to the event. Working collaboratively with us they gained a deep understanding of our target audience and key charity objectives creating some wonderful pet and owner friendly activations on site. Petacular successfully brought our organisation to life in a lively festival setting. Subsequently we're delighted that Petacular has become one of the key (and most popular) festival destinations at City Spectacular as a direct result of Shell and Sinead's unwavering focus, creativity. and energy around the project. Shell and Sinead have always gone above and beyond, each year including the DSPCA in their annual festival launch photocall achieving great coverage for our organisation across national media. They even organised a visit by An Taoiseach Leo Varadkar to Petacular in 2017 - we can't thank them enough for all their work and enthusiasm over the last 5 years of our partnership.

Brian Gillen CEO, DSPCA

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