we love what we do
Festival Director and co-owner of Laya Healthcare’s City Spectacular – Ireland’s largest summer festival – Shell is a leading light of the Irish festival scene.
With an inherent love of the arts and a fervent interest in domestic and international festivals her experience is both broad and deep. In addition to her transformative work at City Spectacular Shell is adept in the areas of arts and cultural programming, event PR and marketing, event sponsorship, private and public event funding and creative management.
As Partnership Director of Laya Healthcare’s City Spectacular, and with a strong reputation in the area of business development and event management Sinead brought the crucial sponsorship euros to the festival establishing the event as a key opportunity for leading domestic and international consumer brands.
Over a career that has spanned media, corporate events and festivals Sinead’s extensive experience includes developing brand activation concepts that nail the brief ensuring high visitor engagement, dwell time and value add to the whole festival/event experience.